Do I really need social media for my business?

Do you want to communicate with your customers? For free?

In short, yes. You need to have social media for your business. Besides the marketing benefits below, it looks a little sketchy not to at this point. (But even more so for websites!)

Besides keeping you looking legit, having a presence on social media (Facebook, Twitter, Instagram, Pinterest, etc.) is good for business. Here’s how:

  • Find new customers: You want more eyes on your business, right? After all, people can’t love you who’ve never heard of you. Social media makes it easier for them to find you. Advertising rates often start very low, and you can set SUPER specific (like, kinda creepy specific) search parameters so your ad gets in front of those you want to see it.
  • Communicate to your customers: Social media allows you to reach out to Portland (Or all of Oregon. Or all of the internet.) and communicate what’s going on with your business. Are you having a sale? Did you accomplish something badass? Social media allows you to share the news.
  • Communicate with your customers: Social media makes it easy-peasy for your customers to share feedback, and for you to request it from them. Someone probably won’t bother to come tell you that the item/service you gave them was spectacular, but they might drop by your page.
  • SEO: Having a presence on social media is great for SEO. Though social signals (likes, retweets, pins, shares, follows, etc.) don’t directly affect it, other aspects do. Your measure of authenticity is helped and click throughs to your website are, of course, helpful. (Sharing original content can lead to lots of those.)
  • Keep up with competitors: What are your competitors up to? Are they having an event at the same time as your event? Keep an eye on ’em.
  • Reach out to other businesses: Social media, especially Twitter and LinkedIn, is great for B2B. Think of it as a very time-effective medium for networking.

See? Good for business. If you don’t have time (or interest) in taking full advantage of social media, I’d be happy to help.


7 Writing Gigs I’d Adore.

In no particular order, and just because I like the number 7:

  1. The “About Me” section for a business with a great story behind it, even if the tale seems too long for the menu, website, etc. (I used to write radio copy, a fabulous teacher in being succinct!)
  2. Wedding vows for a couple that love each other immensely and want personal vows, but just aren’t the vow-writing type.
  3. Helping name menu items for a restaurant, spa, or any other menu-having business.
  4. Your LinkedIn summary, taking into account your objectives as well as areas you’d like to highlight. (Or perhaps shed in a more flattering light…)
  5. The ad that gets you the perfect employee(s) for your business. (Because not everyone can afford an HR department!)
  6. A series of blogs that show website viewers what you’re all about: what you do, why you do it, who’s involved, what you offer, and all of the cool behind-the-scenes things people like to read about. And without any glaring sales pitches, they’ll be ready to support your business.
  7. The Manifesto for an organization. Maybe it’s a non-profit, or maybe it’s a group of pals, but I’d like to listen to the most important aspects of what they do and help articulate it in a powerful way.

Thanks for reading! Check me out if you think you’d like more writerly info.

Don’t try to be like the big guys.

Once upon a time, small businesses were wise to front like they were bigger than they actually were. Professionalism was valued over a human touch, and branding had nothing to do with the owners––unless it was a “quirky” business. Teams were made to look bigger than they actually were, by not using individual names on communication, and other means.

Everyone was trying to look like the guys to beat, those “big guys” that came in and busted up the small business system.

Those days are dead. The “big guys” now want to look like you!

Authenticity and humanity are where it’s at. Some multi-million dollar conglomerates are even signing emails with just a first name and an emoticon. (Too far, says me.) In marketing discussions and literature it’s all about how to incorporate “that human touch”, the element that makes it feel like you’re working with an actual, real, person.

And it’s a whole lot easier to accomplish this element when it’s actually what’s happening! The time for the little guy has come once again.

Here are a few ways to capitalize on this trend:

Add or pump up your Team page. Have a page that tells clients all about your team. Ask each member to write their own blurb, including both information of professional relevance and info that shares a bit about who they are. For example:

“I’m Bill Murray, and have been entertaining the world for nearly 40 years via many of your favorite movies. One time I broke Robert DeNiro’s nose on accident, but Hunter S. Thompson also almost killed me once; so it’s all good, karma-wise.”

(For us normals: Favorite foods, homelands, and hobbies are usually more apt fodder.)

– Tell your origin story. It seems obvious, but many business owners don’t take advantage of this. Why do you do what you do? How did it come to be? People care about this because we, as a people––like stories. We are a gregarious and curious nation. So, tell your tale!

The other side of this is that your clients get to understand you more as a person. It’s always good to have clients not only value the quality of your work, but who also value your relationship; sharing your origin story on your website or a plaque will help develop the latter. (This is especially helpful for businesses that don’t have a brick and mortar, or for those who do, but are shy.)

Can’t get your head around how to tell your story so people will listen? I can help.

– Mix yourself into your branding! Starting a new business? Put yourself there from the beginning. When choosing a logo, color schemes, decor––pick things YOU like. Don’t try to people-please folks you haven’t even met yet, just do you. If everyone’s telling you that a logo is hard to read––listen. But if some rando says they don’t like the color, who cares?

People are attracted to passion, find ways to bring your own passions into your business. For example, when thinking of promotions, attach them to things you care about. Maybe you’re super into the Dodgers: Tie a promotion into their schedule by offering a discount on game days, and/or after a win, and also let them (the team, the local show, who/whatever you’re celebrating) know what you’re up to. You might even get some free PR!

– Catch yourself when you ask, “Is that professional?” This doesn’t mean what it used to mean. The professional of yesterday is now thought to be dry and stuffy. Communication, both aloud and written, is usually done in a conversational tone. Being overdressed is likely to cause more discomfort than being underdressed. Being interesting is now just as important as being professional, and being professional has more do with competency than style.

It’s a grand time to be an entrepreneur! Have fun with it, and please let me know if I can help.

The elusive Thoughtful Gift.

“What do you want for your birthday?”
“Something thoughtful…Surprise me.”

The elusive thoughtful gift. Something that demonstrates how well you know the receiver, something that will make them feel loved/important/whatever you’re going for. It can seem tricky, but it’s not so bad. Here’s some tips:

  • Get in their shoes. Make sure that you aren’t thinking about what you would like to receive, but what they would like to receive. Do you think it’s ridiculous to have records this day in age, but know that they’re pining for some vinyl? It’s time to face the hipsters and get to a record store.
  • Have they lost anything? Did they mention that they lost their favorite gloves? Swoop in and grab them a new pair. Samesies for that sweater your BFF covered in wine last weekend. Golden opportunities for thoughtful gift giving.
  • Did you meet anywhere cool? Go to another show at Wonder Ballroom, another Hecklevision, or whatever Portland awesome brought you two together.
  • Do you have any inside jokes/connections? Maybe you both love the book Fahrenheit 451, the movie Dirty Dancing, and vanilla ice cream cones–you could hire me to paint them a painting that incorporates the three!
  • Any life changes happening? If someone’s about to move across the country, getting them things might not be the best idea. Maybe a gift certificate to a restaurant in their new city, or a stupendous playlist for the drive. (With snackage!)

Whatever you go for, don’t forget the card. And don’t forget to write inside the card. Are you happy they are in your life? Why? You don’t have to go baring your soul or anything, but how hard is a little, “Thanks for always being there for me, for caring about my life’s whatnots, and for always getting the spiders?”

You’re going to rock this gift.