Though it’s designed to appear so, marketing is never simple. And it’s made even more complicated when you’re working in an industry that’s both federally illegal and shrouded in stigma. It’s not all bad news though. Read on for a few tips to market your cannabiz: Know the rules. There are different rules for cannabis … Continue reading Marketing in the Cannabiz
Once upon a time, small businesses were wise to front like they were bigger than they actually were. Professionalism was valued over a human touch, and branding had nothing to do with the owners – unless it was a “quirky” business. Teams were made to look bigger than they actually were; forgoing individual names for … Continue reading Don’t try to be like the big guys.
In no particular order, and just because I like the number 7: The “About Me” section for a business with a great story behind it, even if the tale seems too long for the menu, website, etc. (I used to write radio copy, a fabulous teacher in being succinct!) Wedding vows for a couple that … Continue reading 7 Writing Gigs I’d Adore.
“What do you want for your birthday?”
“Something thoughtful…Surprise me.”
The elusive thoughtful gift. Something that demonstrates how well you know the receiver, something that will make them feel loved/important/whatever…